Elon Musk (SpaceX):
- wealth comes from overvalued Tesla stock that he can’t sell without crashing the price, so it’s mostly illusory
- forced the entire car industry to start shifting to electric motors, so he has probably done more than any other person to reduce global warming
- approaches all problems by thinking first of basic physics, then engineering, then manufacturing at scale, then financial stuff last
- the only private space entrepreneur to successfully sell satellite launches in quantity and make a profit at it
- reusing boosters forced the other rocket builders to scramble just as hard as the auto companies
- in that scramble, the ones who suffered the worst losses were the Russians
- will soon send tourists on a multiday orbital flight, which makes the brief suborbital hops offered by the next two look pretty feeble
- is now filling the sky with thousands of internet satellites which will make life tough for astronomers and might trigger a catastrophic space junk crisis (google “Kessler syndrome”)
- wants to move a million people permanently to Mars
- had a child with pop star and art dilettante Grimes; naming the kid “X Æ A-12” was apparently her idea
- can’t keep his mouth shut when ordered by the SEC to stop tweeting things that influence stock prices
- other mouthing off has gotten him in legal trouble… and he’s in court right now, arguing that it’s good for the company because being “entertaining” saves advertising costs
- denied the severity of covid and tried to force all his workers to stay in factories at the height of the pandemic
- generally overworks employees, and responds with threats if they mention unionizing
- abusive tirades have been reported
- has a hiring philosophy of “no assholes”, but is one
Jeff Bezos (Blue Origin):
- wealth comes from paying people the lowest possible wages for the hardest possible warehouse labor, with intentionally high rates of burnout and turnover
- Amazon makes very little profit, so all the money it makes somehow ends up owned by Bezos rather than the company
- said to be intensely envious of Musk, trying to equal his accomplishments without realizing that you’d have to equal his brains first
- a Trump-aligned tabloid once tried to blackmail him over infidelity, and found out that Jeff don’t blackmail
- but what they found may have brought about the biggest divorce property division of all time
- spent billions and billions on space for twenty years without launching a single thing for a paying customer
- sold United Launch Alliance (the Pentagon’s favorite rocket builder) on a new engine for their forthcoming Vulcan rocket, and is now failing to deliver the engine, forcing the Vulcan to be delayed
- also wants to fill the sky with thousands of internet satellites, but will probably fail to compete with SpaceX’s version, thereby rendering the satellite swarm useless as well as obtrusive
- wants to move a million people to Earth orbit, along with heavy industry to relieve the environment down here
- suckered some schmuck into bidding $26 million to sit next to him on the first brief tourist flight of the New Shepard
- is a way bigger asshole than Musk… some of the time
Richard Branson (Virgin Galactic, Virgin Orbit):
- wealth comes from selling music, airline travel, railroads, hotels, gyms, clothing, advertising, cellphone service, motorbike taxis, books, business services… just about anything they could think of, all under one name
- but for some of those he just sells companies the right to use the Virgin name, like Trump does
- why just have one space company when you can have two?
- unlike Bezos, has actually delivered a satellite into orbit, and people to zero gee (though Bezos is days away from catching up on the latter)
- started accepting money for SpaceShipTwo tickets back in 2006, but the first flight with private passengers was not until 2021
- but on the other hand, was offered a billion dollar investment by the Saudis and turned it down over their human rights problems
- has no plans to move a million people anywhere
- was an “adventurer” before he ever dabbled in space… crossed the Pacific in a hot air balloon, etc
- his love life is apparently adventurous too, with at least one open marriage, and a tendency to inappropriate behavior when drinking
- likes recreational drugs and wants them legalized
- likes to come up with creative ways to cheat on taxes, even after once being jailed for it
- has gotten four people killed working on his rockets, and four more severely injured, in two separate incidents
- yeah, these things qualify him as an asshole
Max Polyakov? (Firefly Aerospace):
- I can’t verify for sure whether he qualifies as a billionaire
- wealth comes mainly from commercial real estate and e-commerce
- grew up in Ukraine, where his parents worked in aerospace, and where he has founded a new engineering school
- moved to Silicon Valley and then to Scotland
- was a co-owner of dating websites accused of being scams; for this reason, subject to distrust in the business world
- …on top of the distrust they already have for the idea of mixing American national security work with Ukrainian aerospace companies that may be influenced by gangsters
- Polyakov’s main goal other than profit is probably to revitalize high-tech industry in his homeland, which has suffered many setbacks
- Firefly was sued by Virgin Orbit and bankrupted by legal troubles; that’s when Polyakov bought it and revived it
- Firefly built their first completed rocket about eight months ago and delivered it to Vandenberg, but we’re still waiting for them to attempt to launch it
- Firefly’s only advantage in competing with Virgin Orbit or Rocket Lab is that they can (theoretically) lift somewhat heavier satellites, at a substantial cost increase
- much less public than the others, so I have no solid data on to what degree he’s an asshole
In summary, Musk is the most innovative, Bezos is the most despicable, Branson is the most reckless, and Polyakov is the most unimportant.
I haven’t mentioned the tendency to overpromise and exaggerate what their companies will do, because all new-space rocket company owners do that to roughly equal degrees, whether they’re billionaires or not.